Engage your local media
National Volunteer Week is only a few weeks away but it is not too late to engage your local media.
Media interest in volunteering is always
high and often your local media just need a reason to cover your organisation. National Volunteer Week is the reason.
Over the last few years media coverage of National Volunteer Week has increased around 20% each year. Volunteering Australia (VA) promotes the week nationally and the state peaks assist with identifying local media opportunities.
What are you doing? If you didnt ask your local media to support your volunteers during NVW you probably didnt get any coverage. .
If you dont have any experience in generating media coverage then dont just ignore this opportunity. Check out the media tips that VA has published as a starting point. Contact your local media, have an idea in mind for a story (refer to the guide) and you might be surprised how willing they are to help. Check out your local papers and you will see the style of stories they like think about what you can create that fits what they usually do and call them.
Local media rely on stories coming to them make the connection and celebrate your volunteers during National Volunteer Week.
Check out our tips:
Top 10 tips to hook the media
Media release basics
Event Calendar
Don't forget to add your event to our Event Calendar. This is a great way for other organisations to see what events are going on locally and get ideas on how they can celebrate NVW. This is an important record of the national celebrations so please take a minute to share your plans with the world.
NAB and goodcompany are running some free workshops as part of the celebrations have a look at Find the SKILLS to save the BILLS!
Free stuff to help your NVW celebrations
If you havent ordered its not too late to order A3 NVW posters - still available on our website.
Social Media
Do you tweet or use facebook? If so follow @VolunteeringAus and join in the twitter conversation using hash tag #NVW12
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